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With its signature fizzy, sweet, cherry-cola zing, Dr Pepper has actually long been a Southern-favorite soda. First created over 130 years earlier in Waco, Texas, by a pharmacist to serve at his drugstore counter, it’s officially the nation’s oldest major soft drink. (Yes, also including Coca-Cola.) and also while we still gain to reap each the the 23 secret flavors in the contemporary can, the original recipe made through pure cane sugar is where Southerners’ hearts really lie—served in an iced-down glass bottle, the course. 

When taking a glance ago at the initial glass bottles containing the caffeinated refresher, not many human being actually an alert the distinctive trio of numbers that surround the vintage Dr Pepper logo: 10, 2, and also 4. Typically, over there are much more important jobs in mind 보다 dissecting the packaging, choose cracking the bottle open and also taking a large ‘ole sip, because that example. But the origin of its above numbers continues to be elusive, unless you’re privy come the storied history of the Texas soda. You’re not? Here’s the scoop. 

The Dr Pepper Museum in Waco, Texas, walks visitors through the fascinating history and heritage of the initial Dr Pepper brand, consisting of the obscure number 10, 2, and also 4 on the glass bottles. Transforms out, Dr Pepper’s very first slogan to be indeed, “Drink a bite to eat at 10, 2, and 4!” Does the make complete sense to us now? not really, but at the time, it won an ad campaign request placed out by the brand after research in the 1920s confirmed that folks normally suffer from a street low approximately 10 a.m., 2 p.m., and 4 p.m. Thus the require for a sugary, bubbly beverage like Dr Pepper to gain you going again.

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While friend won’t check out the number on the modern can, you deserve to still check out 10, 2, and 4 on retro glass Dr Pepper party filled v the iconic Texas cooking recipes made with genuine cane sugar—which have the right to be uncovered on Amazon here, if you’re lucky. Secret solved.