Puns, rhymes and catchy phrases do remarkably fine in United says presidential campaigns, even if they it seems ~ a little cheesy. After succeeding Warren G. Harding as soon as he died in office, Calvin Coolidge winner the 1926 election making use of the slogan “Keep Cool with Coolidge.” Dwight D. Eisenhower’s 1952 slogan, “I favor Ike,” was so famous that among his 1956 reelection slogans to be “I Still choose Ike.”


“What’s <‘I like Ike’> actually say around his policies? Nothing, but it’s cute,” says Julia Abramoff, publisher and also director that editorial at Apollo Publishers, which will publish Words to win By: The Slogans, Logos, and also Designs of America’s Presidential Elections in October 2020.

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 Historically, renowned presidential slogans focus an ext on being short, pithy and also memorable than on articulating a candidate’s policy position.

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Yet sometimes, these attempts to be cute verge top top awkward. In 1936, Franklin Delano Roosevelt’s opponent, Alf Landon, supplied slogans like “Let’s make It a Landon-Slide” and “Land on Washington.” once Thomas Dewey challenged FDR in 1944, his slogans contained “Well, Dewey or Don’t We” and also “We space DUE because that a Change.” Dewey ran for president again in 1948, this time urging voters to “Dew It through Dewey” (ultimately, they did it through Harry Truman).


Below room some much more questionable presidential slogans in U.S. Mmsanotherstage2019.com.

1. ‘It’s Nothing but Fair to leave Taft in the Chair’


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William Howard Taft stands on a flag-draped platform to campaign for his election to the presidency.

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William Howard Taft won the 1908 presidential election through the aid of strong support native the outgoing president and fellow Republican, Teddy Roosevelt. Through the 1912 election, Roosevelt had actually turned against him and formed the gradual Party (or “Bull Moose Party”) to operation for a 3rd term. This made Taft’s second presidential campaign an ext challenging, specifically for a man already averse come campaigning.


Taft “had a sense that american hated him,” claims Margaret Kaplan, an editorial assistant at Apollo Publishers who worked on Words to victory By. “He hated gift on the project trail, he constantly wanted to it is in golfing in his totally free time, that didn’t favor working an extremely much… His slogans, they do me chuckle due to the fact that it’s like he doesn’t even want it.”

One the Taft’s slogans, “It’s Nothing yet Fair to leaving Taft in the Chair,” appears to say: vote for Taft, he’s already president. Campaign buttons, ribbons and also ads figured out him “The Safest” choice, request “Why Change?” and also claimed Taft “Deserves a second Term” (as protest to Roosevelt, who sought a third). His lackluster project earned him only 23 percent the the well-known vote, placing him in 3rd place behind runner-up Roosevelt and Democratic winner Woodrow Wilson.

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2. ‘Make your Wet desires Come True’


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Al Smith, American politician and also governor of brand-new York, pictured in his office in the realm State Building.

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In 1928, new York branch Al Smith ended up being the very first Catholic to operation for chairman on a major party ticket. Smith was a Democrat and also a “wet” candidate, meaning he opposed Prohibition. This issue wasn’t just around wanting come drink legally again: The national alcohol ban was deep rooted in anti-Catholic, anti-immigrant biases, and the recently refounded Ku Klux Klan offered it together an excuse to terrorize Catholic immigrants across the country.


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The slogan “Make her Wet desires Come True” referred to the truth that Smith wanted to end Prohibition. Yet was the sex-related innuendo in the slogan intentional? according to Merriam-Webster, the first known use of “wet dream” was in 1851. The expression meant ago then what it still way today—which way that yes, Smith’s project may have known what it was doing.

Smith shed the election to Republican Herbert Hoover, who’d campaigned top top the promise of “A Chicken in Every Pot and also a vehicle in Every Garage.” Yet 4 years later, Hoover’s slogans would end up being much an ext tepid.

3. ‘Play Safe with Hoover’


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Herbert Hoover speaking at Parkersburg, West Virginia en course to Indianapolis for a significant campaign speech, October 29, 1932.

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During the very first year the Hoover’s presidency, the stock market crashed and the unified States dropped into the good Depression. Hoover’s popular plummeted together shanty towns, nicknamed “Hoovervilles,” sprung up to sanctuary jobless and also homeless Americans.