Puns, rhymes and catchy phrases do remarkably well in USA presidential projects, even if they seem a tiny cheesy. After succeeding Warren G. Harding when he died in office, Calvin Coolidge won the 1926 election using the slogan “Keep Cool with Coolidge.” Dwight D. Eisenhower’s 1952 slogan, “I Like Ike,” was so renowned that among his 1956 reelection slogans was “I Still Like Ike.”


“What’s <‘I Like Ike’> actually say around his policies? Nopoint, however it’s cute,” states Julia Abramoff, publisher and also director of editorial at Apollo Publishers, which will publish Words to Success By: The Slogans, Logos, and also Deindicators of America’s Presidential Elections in October 2020.

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 Historically, famous presidential slogans emphasis more on being brief, pithy and also memorable than on articulating a candidate’s policy place.

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Yet periodically, these attempts to be cute verge on awkward. In 1936, Franklin Delano Roosevelt’s opponent, Alf Landon, offered slogans favor “Let’s Make It a Landon-Slide” and “Land on Washington.” When Thomas Dewey tested FDR in 1944, his slogans consisted of “Well, Dewey or Don’t We” and “We Are DUE for a Change.” Dewey ran for president again in 1948, this time urging voters to “Dew It with Dewey” (eventually, they did it with Harry Truman).


Below are some more questionable presidential slogans in U.S. background.

1. ‘It’s Nothing yet Fair to Leave Taft in the Chair’


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William Howard Taft stands on a flag-draped platform to project for his election to the presidency.

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William Howard Taft won the 1908 presidential election with the aid of solid assistance from the outgoing president and fellow Republideserve to, Teddy Roosevelt. By the 1912 election, Roosevelt had actually turned against him and formed the Progressive Party (or “Bull Moose Party”) to run for a 3rd term. This made Taft’s second presidential project even more challenging, especially for a male currently averse to marketing.


Taft “had actually a sense that Americans hated him,” claims Margaret Kasetup, an editorial assistant at Apollo Publishers that operated on Words to Victory By. “He hated being on the campaign trail, he constantly wanted to be golfing in his free time, he didn’t choose functioning very much… His slogans, they make me chuckle because it’s like he doesn’t even want it.”

One of Taft’s slogans, “It’s Nopoint however Fair to Leave Taft in the Chair,” appears to say: vote for Taft, he’s currently president. Campaign buttons, ribbons and also ads determined him “The Safest” option, asked “Why Change?” and also claimed Taft “Deserves a Second Term” (as opposed to Roosevelt, who sought a third). His lackluster project earned him only 23 percent of the renowned vote, putting him in third location behind runner-up Roosevelt and also Democratic winner Woodrow Wilson.

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2. ‘Make Your Wet Dreams Come True’


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Al Smith, Amerideserve to politician and governor of New York, pictured in his office in the Empire State Building.

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In 1928, New York Governor Al Smith ended up being the first Catholic to run for president on a major party ticket. Smith was a Democrat and also a “wet” candidate, interpretation he opposed Prohibition. This concern wasn’t just around wanting to drink legally again: The national alcohol ban was deeply rooted in anti-Catholic, anti-immigive biases, and also the newly restarted Ku Klux Klan offered it as an excuse to terrorize Catholic immigrants across the nation.


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The slogan “Make Your Wet Dreams Come True” described the fact that Smith wanted to finish Prohibition. But was the sex-related innuenexecute in the slogan intentional? According to Merriam-Webster, the initially known usage of “wet dream” was in 1851. The expression expected earlier then what it still means today—which means that yes, Smith’s campaign may have actually well-known what it was doing.

Smith shed the election to Republican Herbert Hoover, who’d campaigned on the promise of “A Chicken in Eexceptionally Pot and a Car in Eincredibly Garage.” Yet four years later on, Hoover’s slogans would certainly become a lot even more tepid.

3. ‘Play Safe with Hoover’


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Herbert Hoover speaking at Parkersburg, West Virginia en route to Indianapolis for a significant campaign speech, October 29, 1932.

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Throughout the initially year of Hoover’s presidency, the stock market craburned and the USA dropped right into the Great Depression. Hoover’s popularity plummeted as shanty towns, nickcalled “Hoovervilles,” sprung up to sanctuary jobless and also homeless Americans.