Anyone that gets a most email is familiar with the standard “I expect you’re act well” and its related household of phrases. The the email equivalent of small talk. And like small talk, this phrase can obtain a little repetitive if you uncover yourself relying ~ above it also often.

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As one entrepreneur, editor, and PR professional, I calculation that I’ve sent at least 73,000 company emails over the past twenty years. (A quite conservative estimate, in ~ that.) i have seen many an “I expect you’re doing well” overcome my inbox. I’ve sent out a few, as well (we all do, indigenous time come time!). Below are my 5 favorite choices to the common greeting.

1 Nothing at all

The email app Boomerang conducted a data study and also found that emails in between seventy-five and one hundred words in length had actually the best response rates. Return the response rate lessened slowly after ~ that, speak to any busy person and also they’ll tell friend they like emails that room brief and also get straight to the point. Display that you value the recipient’s time by obtaining down to business right indigenous the start.

2 something personal

In my work as an editor, i have had civilization follow me on Twitter or Facebook, commenting on and sharing every article I publish. And, simply when ns think i’ve somehow earned a fan, I’ll gain a letter indigenous them asking me to accept a guest blog write-up or execute some kind of cross-promotional contents swap. I have to admit, ns admire their dedication to gaining to understand me, also if the comes v an ulterior motive. And also if they pitch something that reflects the understanding they’ve gained around my style and also the topics I treatment about, it’s more likely to it is in something I deserve to use.

If you’re composing a high-stakes email that demands to acquire results, the never hurts to perform your homework. Girlfriend don’t have to stalk who on society media, however doing a tiny research can go a long way. Encompass a sentence or two at the opened of your email to present you’re familiar with the recipient’s work, like this:

I read your article around in last week. Girlfriend hit the nail on the head once you stated . . .

There room a pair of caveats here. First, don’t usage a personalized opener uneven it actually relates come the subject you’re composing about. It would be awkward to congratulate who on the publishing of their recent novel if girlfriend were composing to market them a deal on life insurance. (Unless maybe they write murder mysteries. There may be a hook there.) and also, don’t make your blog post too personal. Speak you review an post is one thing, yet mentioning the beach vacation photos you witnessed on Instagram will come off together creepy.


3 “I understand you’re swamped, for this reason I’ll it is in brief.”

I love this opener. It, and also the number of paragraphs in the email I see before me, tells me that the sender values my time and also made an initiative to store things short and sweet.

There’s simply one rule with this opener—if you’re walking to usage it, you’d much better actually be brief. Don’t promise to store it brief and then walk on for paragraph after paragraph. The sender may wonder even if it is you actually recognize the an interpretation of brief.

4 “We met at ______.”

If you’ve met the recipient before, the never hurts to to speak so. Probably you connected briefly at a conference. Also if the recipient appears unlikely come remember, the fact that you did remember walk a long method toward developing a rapport.

Once again, this strategy works ideal if her previous meeting is pertinent to the topic in ~ hand. If you met at a conference and also exchanged words about marketing strategies, and you’re emailing now to questioning the recipient to review your new app for marketers, you connecting the appropriate dots. That won’t it is in the case, however, if you’ve just bumped into each other in a coffee shop and also exchanged some little talk about the weather.

5 A bit of small talk

If you really think a little talk opener fits her audience best, provide it a whirl. Yet if you’re looking for an alternate to “I hope every is well,” or “I expect you’re law well,” think about something a little much more personal:

How space things in brand-new York? i hope you’re keeping cool throughout the warm wave.

The much more familiar you are with the recipient, even if you recognize each other only through email exchanges, the much better this works.

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In mine opinion, the many important preeminence of email communication is this: don’t force it. If you’re trying too difficult to be personable or clever, her recipient will virtually always see v your attempts. When I write an email, even if it’s because that a fixed emailing campaign, I’m constantly thinking of mine intended recipient and also their persona. I laugh as I compose (seriously, that a small creepy) and write as though I’m having a face-to-face conversation with them.