Nissan’s well-known Rogue compact CUV has actually arrived in showrooms, donate by a marketing project featuring Oscar-winning actress Brie Larson.
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The “Rogue unable to do Rogue” project focuses on, but isn’t minimal to, adventure-seeking families, says Allyson Witherspoon, evil president and also chief marketing officer-Nissan USA. The automaker is highlighting Rogue’s styling and its connectivity, technology and safety and security features, among other capabilities, she says.
“This is around telling (audiences) around the total package the the Rogue,” Witherspoon tells Wards in one interview.
Nissan isn’t offering sales projections for the ’21 Rogue, no one is that disclosing its anticipated occupation rate. Yet the automaker hopes to obtain ground top top its compete in Wards Intelligence’s center CUV sector, primarily Toyota’s RAV4, Honda’s CR-V and Chevrolet’s Equinox. Center CUV has been the highest-volume new light-vehicle segment in the U.S. For 7 years running.
Larson, who starred in a Nissan Sentra ad that has actually ranked amongst iSpot.tv’s most-viewed car commercials this year, has actually a cameo function in the recent Rogue point out (below): one adventuresome family members drives your Rogue across different terrains in numerous drive modes consisting of snow and off-road before stopping in ~ a drive-in, wherein Larson traction up alongside them in her own ’21 Rogue.
As a Nissan brand ambassador, Larson will certainly be featured in various other launch campaigns, Witherspoon says. “We’ve had such a positive response to her,” she says. “She’s an tremendous actress in ~ the optimal of she game.”
Larson additionally will support the Nissan Foundation, founded in the wake of the 1994 police beating the Rodney King to encourage diversity and also inclusion, Witherspoon says. The foundation has distributed an ext than $10 million in grants, she says.
“I am dazzling to be widening my role as Nissan’s brand ambassador and collaborating on their philanthropic endeavors,” Larson states in a statement.
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“Finding a brand v mission-aligned values and an authentic link to that is workforce and also customers is an extremely important to me. Everything I’ve learned about Nissan supports those relationships at that is core. I look forward to proceeding our partnership both on- and off-camera.”
Nissan’s multi-tier an innovative campaign contains TV, digital video, print, radio, digital and also social placements around family-focused content in the run-up to Thanksgiving and beyond, the automaker says.